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Wellness stories

Spirituality in wellness


Wellness has evolved into a global multi-trillion dollar consumer industry. The current trend emphasizes the spiritual dimension of wellness, such as the growing importance of Ayurveda regimes, mindfulness, meditation, and yoga.

Ancient Eastern traditions and Aristotle's timeless wisdom


Whether playing a role of an individual, consumer, employee, or patient - feeling empowered and managing your own life have become increasingly meaningful in contemporary society.

Wellness branding - creating and communicating your optimal self 


Wellness branding has emerged as the newest form of self-branding and continues to gain importance. The trajectory of self-branding reflects various contexts and periods of time, from the face-to-face and professional arenas to the online space, to which wellness has brought a new dimension.

From Insta-hype toward
the optimal self


Wellness has often been associated with images of trendiness, youthfulness, and beauty - qualities that look good on Instagram.

Meaning, self-improvement, and mind-body balance


During the past few years, the image of wellness has evolved from something rather materialistic and hedonic to deeper, less material self-improvement.